To be fair, I’m a blogger. I get it. Marketing is an essential piece to any business or brand.
And every so often, I get that same awkward eye contact that you do by a friend. They worry that somehow they’ve disappointed you by not supporting your efforts, your passion.
But, for myself, I have nothing tangible to offer – only words of encouragement voiced from the trenches of early parenthood.
So I know it’s different. But I want to share a secret that I’ve learned to overcome the psychological distress of rejection.
People who love you don’t always say “yes”.
And, I’ll be honest, I am someone who frequently says “no” to dear friends who happen to be multi-level marketers (MLMers). Here’s why:
- I am tired. Financial decisions involve energy, and by the end of the day when the Facebook advertising blitz commences, I am done saying “yes”. And the last thing I want to do is attempt to locate my wallet.
- I spend my money on my children. Sure, I make an occasional splurge purchase on myself, but, in this season, my children’s immediate needs take priority. If my kids’ lives don’t demand it, my purse will remain closed.
- I am a picky shopper. In fact, the only items I actually like to spend money on are books and running shoes. No online party, community, or marketing scheme will make the experience more desirable for someone who doesn’t really enjoy shopping. Adults are a most stubborn species.
So, you see, my failure to “buy in”, “sign up”, and buy has nothing to do with our friendship. My life is driven by little people who keep the days full and the mental space in short supply.
But I want you to know that, even when my dollars don’t follow every stirring of my heart, I’m still cheering for you.
**For more perspectives on multi-level marketing (MLM), I highly recommend NPR’s recent feature.
One Year Ago: Give Me Your Tired
Two Years Ago: Untold Stories